Greater Philadelphia Cultural Alliance

Community & Social Media Coordinator

Philadelphia, PA — Full-Time — On Site (9 AM–5 PM)

We are looking for a creative, internet-savvy Community & Social Media Coordinator to help grow and manage our brand presence online and in real life within the cannabis-related industry.

This role is ideal for someone who understands internet culture, cannabis culture, and enjoys engaging directly with customers and audiences online. You’ll work directly with our team out of our Philadelphia headquarters and help shape the voice, personality, and community presence of a growing cannabis-adjacent brand across multiple platforms.

Responsibilities

  • Manage daily activity across IG, X, YouTube, Twitch, Reddit, Discord, etc.
  • Create engaging social content including photos, memes, blogs, community updates, and short-form videos
  • Coordinate influencer partnerships, affiliate programs, product sends, and community collaborations
  • Respond to customer Dms, comments, and community inquiries
  • Support customer loyalty and reviews programs
  • Assist with planning and executing product release campaigns, holiday promotions, and community-driven marketing initiatives 
  • Track social, streaming, and internet trends to identify engagement opportunities
  • Use AI tools for content creation, workflow efficiency, copywriting, organization, and marketing support
  • Improve website visibility through SEO best practices, metadata updates, and AI-assisted search optimization
  • Manage SMS campaign scheduling, promotional messaging, customer engagement, and list growth initiatives 

Qualifications

  • Strong understanding of social media platforms, internet culture, and online communities
  • Social media management experience is a plus
  • Comfortable using Discord, Reddit, Instagram, Twitch, and similar platforms
  • Strong written communication and content creation skills, including blogs and social media copy
  • Familiarity with AI tools such as ChatGPT and marketing/content support platforms
  • Knowledge of cannabis culture and the cannabis industry preferred
  • Organized, self-motivated, and can work in a team environment meeting weekly deadlines.
  • Basic photo/video editing, and comfortable creating or appearing in content
  • Background in marketing, communications, media, design, or related fields preferred but not required

Tools and Platforms

  • Discord, Reddit, Instagram, Twitch, YouTube, X, Facebook
  • Shopify
  • Klaviyo
  • Open Ai tools
  • Canva

Ideal Candidate

You understand internet culture, online communities, and how brands grow through content, engagement, and authenticity. You’re comfortable creating content, engaging with customers, and communicating across platforms like Instagram, Discord, Reddit, Twitch, and SMS.

Ideal candidates are creative, organized, self-motivated, and interested in AI, marketing, and digital growth. Experience building communities, creating content, managing social accounts, or growing online brands—professionally or personally—is highly valued.

We are looking for a creative, internet-savvy Community & Social Media Coordinator to help grow and manage our brand presence online and in real life within the cannabis-related industry.

This role is ideal for someone who understands internet culture, cannabis culture, and enjoys engaging directly with customers and audiences online. You’ll work directly with our team out of our Philadelphia headquarters and help shape the voice, personality, and community presence of a growing cannabis-adjacent brand across multiple platforms.