Digital Marketing & Engagement Lead

Key Responsibilities:

Content Strategy & Creation

• Lead a digital marketing campaign to recruit youth participation for the Lil’ Filmmakers summer partnership program.
• Promote events, deadlines, and milestones through timely content across social media, email, web, and other digital channels.
• Collaborate with staff to create mission-aligned and compelling content (graphics, short videos, reels, stories, written posts)of program highlights, student work, behind-the-scenes moments, events, and partner collaborations.

Community Engagement

• Foster online engagement by responding to comments, DMs, and mentions
• Highlight participant achievements and share their stories with a broader audience
• Apply cultural sensitivity and awareness to storytelling, ensuring content reflects and respects the diverse voices, experiences, and identities of youth and community members

Analytics & Reporting

• Track and analyze performance data to refine strategy and improve audience reach and engagement.
• Maintain a content calendar and share weekly updates on campaign progress, performance metrics, and audience insights.
• Maintain organized digital content and file libraries for team access.

Brand Management

• Ensure all content aligns with Lil’ Filmmakers’ visual identity and voice—and is consistent, inclusive, and inspiring across all platforms.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, Advertising, or a related field OR 3–5 years of experience in digital marketing, social media strategy, content creation, or communications.
• Additional certifications in digital marketing tools, analytics, or platforms (e.g., Google Analytics, HubSpot, Meta Blueprint) are a plus.
• Proficient in managing content and engagement across major social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
• Experienced with use of digital tools such as Canva, Mailchimp (or similar), Adobe Creative Suite, Google Workspace, social media and analytics tools and basic content scheduling platforms.
• Strong written and visual communication skills with a storytelling-driven approach.
• Film and media culture enthusiasts preferred. Experience with youth programs, arts/media, or nonprofit marketing is a plus.
• Comfortable working independently, meeting weekly goals, and communicating clearly in a remote and collaborative environment.

The work of the Greater Philadelphia Cultural Alliance is made possible through the generous support of committed individuals and institutions.