Communications Manager

Reporting to the Director of Communications, the Communications Manager is responsible for managing media relations and communications activities, including writing and editing publicity materials, proactively pitching and placing stories, maintaining media contact databases, ideating and executing promotional opportunities with the goal of garnering earned media, and coordinating onsite press events, filming, and photo shoots.

Primary Areas of Responsibility:

Work with the Director of Communications to plan and execute press events, including exhibit openings, artifact unveilings, and other media opportunities.

Manage the drafting, approvals, and distribution of all press releases and media alerts related to recurring events and programs at the Museum.

Manage the creation of event listings for the Museum’s website based on programming forms and update as needed.

Serve as the point person for press filming and photography, and other press visits.

Proactively pitch local media surrounding recurring events and programs at the Museum, and follow up with writers and editors to obtain the best coverage possible.

Proactively identify opportunities to draft, update and gain necessary approvals on press kits, talking points, and other publicity materials.

Maintain and update press lists via third-party media database tool as well as database of close local and national media contacts.

Manage and update website press room and online image library.

Oversee daily clips and press tracking process. Draft and distribute monthly media reports via third-party monitoring software.

Proofread external communications for release through both physical and digital channels. Ensure that these communications adhere to Museum style and brand voice guidelines.

Provide administrative support to the Communications team, including tracking purchases and coding expenses.

Ideate and execute creative promotional opportunities to attract press coverage and visitors.

Work closely with the Marketing Department on promotional opportunities, event logistics, and partnerships, as needed.

Collect press reviews and quotes that can be leveraged via other marketing and communications vehicles.

Submit event listings to arts and cultural event calendars.

Perform other duties as assigned.

Knowledge/Skills/Abilities:

Bachelor’s degree in Communications, Journalism, Public Relations or a related field  

Minimum 2-3 years marketing or related experience, preferably with a museum, cultural organization, tourist attraction or other not-for-profit organization

Excellent verbal and written communication skills

Excellent organizational and time management skills

Ability to produce under tight deadlines with multiple priorities

Ability to work independently and as part of a dynamic team

Ability to work weekends, early morning or evening hours, or holidays as needed

Proficient computer skills, including Microsoft Office Suite programs

 

The work of the Greater Philadelphia Cultural Alliance is made possible through the generous support of committed individuals and institutions.