Marketing Coordinator

The Marketing Coordinator will work closely with the Director of Marketing to develop, coordinate, and implement marketing strategies that result in audience growth, increased visibility and brand awareness, on-site attendance, and digital engagement.

Primary Areas of Responsibility:

Assist the Director of Marketing with implementing goal-driven, audience-centric marketing strategies for the Museum.

Coordinate all marketing and promotional activities for the Museum in collaboration with and under the supervision of the Director of Marketing.

Assist with marketing project management and work closely with all departments to meet deadlines.

Coordinate the implementation of the advertising schedule, ensuring all advertising creative is approved and submitted on time.

Maintain the Museum’s inventory of Marketing collateral.

Maintain the Museum’s inventory of Gallery Interpretation and Visitor Experience collateral.

In collaboration with, and under the supervision of the Director of Marketing, create a transparent, centralized program for the dissemination of all Museum audience insights.

Maintain effective internal communications to ensure that all relevant departments are kept informed of marketing objectives.

Build and maintain relationships with local cultural institutions and partners in a coordinated effort to promote the Museum as a tourist attraction.

Represent the Marketing Department at both internal and external events as needed.

Perform other duties as assigned.

Knowledge/Skills/Abilities:

Bachelor’s degree or higher

1-2 years of marketing-related experience with a museum, cultural organization, tourist attraction, or other not-for-profit organization

Mission- and goal-driven, proactive, accountable, and results-oriented, with a growth mindset

Analytical, with creative outlook

Superior writing skills required

Strong project management and organizational skills

Ability to produce under tight deadlines with multiple priorities

Ability to work independently and as part of a dynamic team

Ability to work weekends, evening hours, or holidays as needed

Proficient computer skills, including Microsoft Office Suite programs.

 

The work of the Greater Philadelphia Cultural Alliance is made possible through the generous support of committed individuals and institutions.