Director of Digital Marketing and Sales

The Wilma Theater, winner of the 2024 Tony Award for Regional Theatre, creates living, adventurous art, presenting bold, original, well-crafted, thought-provoking productions that represent a range of voices, viewpoints, and styles. Each year, we produce four productions on our stage on Philadelphia’s Avenue of the Arts, alongside artistic, education, and community-focused programs.  
 
Developed through conversation with the Wilma staff, board, and HotHouse Company members, our organizational values are curiosity, courage, care, rigor, joy, collaboration, and liberation. The Director of Digital Marketing and Sales will contribute meaningfully to the organizational culture of the Wilma and will advocate to advance our values on an organizational, local, and national scale. 

Position Summary 

The Director of Digital Marketing and Sales reports to the Managing Director, and is part of the marketing and front of house team, collaborating across the organization.  

The Director of Digital Marketing & Sales defines, designs, and implements successful campaigns that increase brand awareness, enhance sales and donations, build audiences, and promote a robust online presence. This role owns revenue and expense goals for the marketing department.  

Working collaboratively across the organization, they will develop a digital marketing roadmap focusing on audience acquisition, engagement, and conversion utilizing owned and paid media channels, including the website, social media, and emails.  
 
Results-driven and action-oriented, the Director of Digital Marketing & Product will lead the customer experience, be responsible for the vision and strategy of all digital programs and products, and drive how each internal team contributes to their success. A critical component is ensuring all digital efforts are integrated with relevant departmental functions to achieve organizational objectives.  

 
They must have excellent leadership skills, a proven record of effective budget management, and in-depth knowledge of all marketing channels (Search, Social Media, Content, Email, and Display), digital tools, and platforms. 

Successful candidates for this role will be visionary, entrepreneurial, adaptable, and willing to roll up their sleeves to execute. 
 
This role has two years of grant funding from the Knight Foundation, with intention to become sustaining by the end of the grant period. 

 
Responsibilities 

• Develop an overall digital marketing strategy from campaign ideation to execution, budgeting, measurement, and optimization. 
• Implement strategic plans for content on Instagram, TikTok Twitter, Youtube, Facebook & emerging social platforms. 
• Maintain a tracking system with key data points including, but not limited to, account growth, engagement percentages, CRM data, and budget tracking. 
• Leverage key performance metrics and data to provide insights and make strategic business recommendations and hit revenue targets.  
• Plan and manage budget across all digital channels and platforms, as well as key related paid media channels that may not be digital (ie Outdoor.) 
• Track and measure the performance of all digital marketing channels and propose optimization initiatives to maximize marketing ROI. 
• Keep abreast of the latest digital trends, technological advancements, and marketing best practices. 
• Help to monetize digital products and services.  
• Track and analyze content impact across engagement, sales, and fundraising. 

 

Qualifications 

• Demonstrated leadership experience in brand and digital marketing. 
• A strong understanding of media, sales, and marketing practices and superior oral and written communication and presentation skills. 
• Demonstrated expertise in managing social media channels and influencer campaigns. 
• Creative vision and technical skills to navigate and communicate across teams from Development to Marketing, Sales, and Customer Service to create the best customer journey possible. 
• A strategic thinker with the ability to solve problems creatively. 
• Excellent organizational, leadership, and supervisory skills, with the ability to inspire those working with them to accomplish common goals. 
• Strong and demonstrated analytical skills. Database/CRM  experience, particularly Tessitura, a plus.  
• Exceptional creative and storytelling skills. 
• Proactive and able to simplify complex workflows. 
• Passion and commitment to the arts and Philadelphia.  
   

Compensation and Benefits 

This is a full-time, exempt role with an annual salary of $60,000. 

This role has two years of grant funding from the Knight Foundation, with intention to become sustaining by the end of the grant period. 

Benefits include 85% payment of toward group health plan including vision, dental insurance, generous paid time off, 403(b) retirement plan, employee assistance program, and other benefits such as complimentary tickets to Wilma productions, various free and low-cost workshops and networking events in the arts and business community, discount at the Double Tree Hotel parking facility, and a 10% discount at Good Karma Coffee Shop. 

 

Hybrid Work Environment  

Due to Covid-19, much of the Wilma administrative staff is conducted in a hybrid environment of remote and in-person work, dependent upon role function and responsibilities.  In consultation with your supervisor, it may be determined that some administrative aspects of your role may be performed remotely.   

Some night and weekend work will be required. 

  

COVID-19 Vaccine Policy 

The Wilma Theater strongly recommends all employees, whose work requires their physical presence on-site at spaces managed and operated by The Wilma Theater, to be fully vaccinated and up to date with the Pfizer-BioNTech or Moderna (bivalent) vaccine. Being “fully vaccinated” and “up to date” as defined by the CDC, is more than 14 calendar days following receipt of a final dose of the Food and Drug Administration (FDA) or World Health Organization (WHO) authorized vaccine. 

 

Applications and Inquiries 

Applications will be open until August 19, 2024.  

Interviews will be held in late August, with a start date by October 1, 2024. 

Please send a resume and a letter of interest including links to relevant digital marketing work to hr@wilmatheater.org with the subject line, “Director of Digital Marketing and Sales” 

 

Equal Opportunity Employer Statement 

The Wilma Theater is an equal opportunity employer and does not discriminate against any employee or applicant on the basis of race, color, sex, gender, age, marital status, parental status, sexual orientation, religion, disability, or public assistance status in the recruitment, hiring, training, compensation, promotion, transfer, layoff, recall and termination of employees. The Wilma is committed to building a diverse, inclusive and equitable work environment. Those who identify as BIPOC, LGBTQ+, and other members of underrepresented communities are encouraged to apply. 

The work of the Greater Philadelphia Cultural Alliance is made possible through the generous support of committed individuals and institutions.