Marketing and Communications Coordinator
Reporting to the Executive Director, the Marketing and Communications Coordinator undertakes promotion, media coordination, and the production of publicity and marketing materials for Al-Bustan and its programs. Communicating with stakeholders in a timely fashion the Marketing and Communications Coordinator executes strategies aimed at increasing Al-Bustan Seeds of Culture’s revenue and reputation, while seeking opportunities for strategic enhancement of marketing and communications processes.
Duties and Responsibilities:
Outbound Material Production
- Manage social media accounts: create daily content on Facebook and Instagram, as well as more occasionally on Twitter
- Create and publish Al-Bustan’s Weekly Bulletin (email campaigns/e-blasts)
- Collaboratively create and update website content, including its “store”
- Create posters and similar promotional tools for in-house and sponsored programs
- Update website content and analyze usage on a regular basis
PR Media Contact
- Cultivate and maintain relationships with media outlets/journalists to secure coverage and maximize exposure.
- Retain external marketing support, including publicist(s), to deliberately increase the organization’s reach, appeal, and influence
- Monitor media coverage and sentiment related to Al-Bustan, providing timely reports and recommendations for response or strategy adjustments.
Planning Assessment
- Assess and report on social media, website, bulletin, and News Service analytics on a regular basis
- Employ practices and procedures to increase attendance of Al-Bustan events, programs, courses, and camp
- Employ practices and procedures to enhance engagement with Al-Bustan via website, social media, visitation to the Hub, or otherwise.
Internal Collaboration
- Discuss matters of strategy, payment, and final approval with the Executive Director
- Support delivery of events, especially as relates to promotion, documentation, and sales
- Collaborate with appropriate colleagues in domains of presentation, education, and civic engagement and on matters of advertising and sales
Qualifications:
Required:
- Combination of education and/or relevant professional experience of 4+ years
- Familiarity with Adobe Creative Suite, Canva, and/or other document/graphic design applications
- Experience with marketing via social media platforms and traditional media
- Familiarity with Arab and/or Southwest Asian North African (SWANA) languages and cultures
- Excellent written, oral, and interpersonal communication skills
- Interests in the arts, education, and/or civic engagement
Preferred:
- Experience in writing articles, press releases, and designated copy
- Experience with Squarespace, specifically knowledge of content creation and e-blasts
- Experience in data collection and utilization
- Experience in the nonprofit sector
- Knowledge of Philadelphia Arts and Culture sector
- Knowledge of Qgiv
Working Conditions:
- Administrative/program space, known as Al-Bustan’s Hub, is located at 3645 Lancaster Avenue, Philadelphia, PA 19104. A hybrid schedule is possible with Executive Director approval.
- General work hours are from 9 am to 5 pm, with work sometimes required on weeknights or weekends as needed for programming, typically once or twice a month.
- Hours of work to be tracked in a timesheet; excess of 40 hours per week can be compensated with time off to be taken within the following four weeks and scheduled in consultation with Executive Director and team members.
- Adherence to Al-Bustan’s “Code of Conduct” is required at all times while working with Al-Bustan.
- Coordination of Al-Bustan’s calendar of activities with employee’s schedule outside of Al-Bustan is expected throughout the year.
- Attending weekly staff meetings and other meetings with staff, contractors, interns, and volunteers as needed. Coordinating and communicating throughout workdays via MS Teams and Email.
Benefits:
- 5 personal days and 12 holidays (Christmas Eve and Christmas Day, New Year, July 4, Thanksgiving and the day after Thanksgiving, Labor Day, Memorial Day, Eid Al-Adha, Eid Al-Fitr, Good Friday, Martin Luther King Jr. Day); 2 weeks (10 days) vacation. Vacation and personal days from the prior contracted year will carry over unless used but should be used within the first 3 months of the next contract year.
- Free courses for employees and family members, conditionally.
- Health insurance plan offered
Compensation:
- A starting annual salary of $46,000.
- Employee transportation other than to/from work first work location on a given day is reimbursed at the federal rate.
- Based on job performance and the organization’s financial resources, raises are assessed annually.
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