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Director of Marketing and PRAbout Young Audiences Young Audiences Arts for Learning New Jersey & Eastern Pennsylvania’s (YA) mission is to inspire young people and expand their learning through the arts. Since its founding in 1973, YA has grown into the region’s most comprehensive arts education organization. Our venue is the school. YA delivers teaching artist-led arts programming directly in PK-12th grade schools through residencies, workshops, performances, and teacher professional learning. YA is committed to providing all children—inclusive of disabilities, neurodiversity, gender diversity, language, economic status, race, and ethnicity—with arts education in which their creativity, cultures, and identities are valued and nurtured. In a typical year, YA reaches approximately 400,000 students in our region, and has a $3M operating budget. YA is comprised of 14 professional staff and is governed and supported by a thriving board of trustees. YA collaborates with teaching artists in all artistic disciplines, sharing diverse cultural art forms and dynamic, authentic arts experiences. Young Audiences values and embraces diversity in all ways. We strive to remove the barriers to arts participation for students. Learn more about YA’s Arts United commitments to Diversity, Equity, Inclusion and Access here. The Director of Marketing and PR shapes institutional branding, marketing, public relations, and video content to amplify YA’s ability to meet schools’ needs. YA’s customer base includes PreK-8 PTA/PTO representatives, arts educators, classroom teachers, and school or district level educational leaders. The Director will tailor strategies accordingly, with creatively engaging design sensibilities. The Director will synthesize sales results and analytics to determine the most engaging methods to amplify YA’s message and brand. An increase in school contracts over time will be a key indicator of success in this role. The Director is a key role in a small team that keeps the mission at the forefront of all efforts. The Director works cross-departmentally, requiring proactive communication, active listening, creative thinking, advance planning, and team coordination. This role toggles between big picture thinking, visioning and strategy (10-20% of the time), and the execution of strategy (80-90% of the time). Strong technical skills are needed, along with a responsiveness to market needs and the ability to ideate, conceptualize strategy and voice, and lead team efforts. DUTIES AND RESPONSIBILITIES Marketing and Business Development (60%)
Supervise Marketing Associate who will:
Video/Digital Content Development (20%)
Public Relations and Advocacy: (10%)
YA Organization-Wide Initiatives (10%)
ESSENTIAL QUALIFICATIONS:
On the Job Learning Opportunities:
Additional Information:
This position requires significant computer usage. To the best of our ability, YA provides workspaces (home and in-office) as requested by each individual employee to support their comfort, productivity and wellbeing. Don’t meet every single requirement in this job description? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At YA, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align with every qualification in the job description, we encourage you to apply. Young Audiences New Jersey & Eastern Pennsylvania is an Equal Opportunity Employer. We welcome employees and prospective employees without regard to race, religion, national origin, formal education, age, disability, marital status, gender identity or expression, sexual orientation, health and mental health status, or veteran status. |
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About Young Audiences Young Audiences Arts for Learning New Jersey & Eastern Pennsylvania’s (YA) mission is to inspire young people and expand their learning through the arts. Since its founding in 1973, YA has grown into the region’s most comprehensive arts education organization. Our venue is the school. YA delivers teaching artist-led arts programming directly in PK-12th grade schools through residencies, workshops, performances, and teacher professional learning. YA is committed to providing all children—inclusive of disabilities, neurodiversity, gender diversity, language, economic status, race, and ethnicity—with arts education in which their creativity, cultures, and identities are valued and nurtured. In a typical year, YA reaches approximately 400,000 students in our region, and has a $3M operating budget. YA is comprised of 14 professional staff and is governed and supported by a thriving board of trustees. YA collaborates with teaching artists in all artistic disciplines, sharing diverse cultural art forms and dynamic, authentic arts experiences. Young Audiences values and embraces diversity in all ways. We strive to remove the barriers to arts participation for students. Learn more about YA’s Arts United commitments to Diversity, Equity, Inclusion and Access here. The Director of Marketing and PR shapes institutional branding, marketing, public relations, and video content to amplify Young Audiences' (YA) ability to meet schools’ needs. YA’s customer base includes PreK-8 PTA/PTO representatives, arts educators, classroom teachers, and school or district level educational leaders. The Director will tailor strategies accordingly, with creatively engaging design sensibilities. The Director will synthesize sales results and analytics to determine the most engaging methods to amplify YA’s message and brand. An increase in school contracts over time will be a key indicator of success in this role. |
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The work of the Greater Philadelphia Cultural Alliance is made possible through the generous support of committed individuals and institutions. |