MARKETING AND SALES MANAGER
Summary
Reporting to the Director of Marketing, the Philadelphia Ballet Marketing and Sales Manager manages many operations of the marketing department. Responsible for marketing campaigns across all company activities, this position will manage and execute the implementation of advertising, promotions, and patron engagement strategies. General support for special events and performances, closely aligning with development, education and public programs, fundraising functions, other departments, and assorted branding activities is expected and is performed in cooperation with other department heads. The scope of work includes the marketing performance tracking and analysis.
In collaboration with the Director of Marketing and advancement staff, as well as with other internal departments, the Marketing and Sales Manager coordinates all activities that promote and sell each of the ballets and subscription offerings, build the brand of the Ballet as a whole, and ensure that the marketing, promotion, and communications needs of the whole organization are executed timely and effectively. This can entail a wide range of secondary duties, from project management to patron services and beyond.
Essential Functions
- Working with the MD, develop overall patron revenue strategies, priorities, and outcomes; develop overall marketing and communications plans for all Ballet activities. Assist in developing an integrated department annual plan, setting out objectives, and specific activities to be pursued in each area of responsibility.
- Working with the MD and Advancement Department, ensure consistent and ongoing delivery of branding and messaging in all media.
- Develop and maintain strong, productive, and collaborative relationships with other departments and with consultants, vendors and other partners.
- Provide ongoing analysis and research on the performance of marketing campaigns and patron engagement.
- Ensure that paid media and promotional activities are tracked and analyzed.
- Maintain and populate planning documents, request forms, and project management tools.
- Working with the MD, manage and oversee the development of departmental budgets and forecasts and ensure that they are tracked and adjusted regularly.
- Act as point of contact and occasional project manager with external vendors and agencies in digital advertising, web and email services, ticketing and patron services, CMS database services.
- Maintain knowledge of and strategize the most effective use of the organization’s data sources, including website analytics, Tessitura patron data, partner databases, social media analytics, and patron surveys.
- Other duties as assigned.
Supervisory Responsibility: TBD
Expected Hours of Work
Days and hours of work are Monday through Friday 9 a.m. to 5 p.m.; Evening and weekend work will be required as job duties demand.
Travel
Travel is primarily locally during the business day, although some out of the area travel and overnight may be expected.
Required Education & Experience
- Bachelor’s degree in marketing or a related field or similar relevant work experience
- 4 to5 years progressively responsible experience
- Demonstrated progressive experience in marketing management, preferably within the non-profit arts industry.
- Demonstrated experience managing staff and outsourced vendors through complex campaigns and projects
- Demonstrated experience managing digital, social, and traditional advertising campaigns
- Solid knowledge of website, marketing analytics and CMS tools
- Knowledge of and experience using Tessitura
- Proficient in marketing research and statistical analysis
Required Skills and Competencies
- Excellent project management skills
- Excellent writing and proofreading skills
- Ability to establish and maintain effective and productive working relationships within a diverse and multicultural environment
- Ability to collaborate effectively with others across all functional areas
- Excellent organizational, communication and time management skills
- Ability to manage multiple priorities within established deadlines
- Excellent attention to detail
- Strong interpersonal skills
- Take appropriate steps to promote and enforce safe work practices within each area of responsibility in accordance with policies and protocols
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