Brand Marketing Manager

Full Time | Philadelphia, PA

The Company 

Founded in 2013 from an organic design collaboration, today Felt+Fat is known for experimentation and innovation in ceramic tableware and home accessories. Our team is dedicated to excellence in domestic manufacturing and building a space that encourages empathy, learning, experimentation and growth – giving staff the opportunity to lead their own projects and take pride in the work they do.

The Felt+Fat studio was born and continues today in the Kensington neighborhood of Philadelphia, PA. Like many ‘rust belt’ communities, this poverty stricken area was once a dense manufacturing center with a thriving middle class. As we move into the next chapter of our story, we are excited to build a world class ceramic factory that helps to change the narrative of our home while providing opportunity, joy and beauty to our neighborhood.

Overview of Position

We are looking for a dynamic and passionate Brand Marketing Manager who is highly organized, creative and has experience developing and executing brand strategies for premium, purpose-driven brands. The Brand Marketing Manager will play a pivotal role in helping propel the Felt+Fat brand into its next chapter – by supporting our content, social and partnership strategies. This individual will work closely with our Founder, marketing, sales and production teams based in our Philadelphia studio, in addition to collaborating with external consultants, freelancers and partners. You will be joining during an extremely exciting time in the company’s history and will be able to have a massive impact.

This is an excellent opportunity for a self-starter with a digital mindset, who is highly organized, can work independently, and enjoys a fast-paced environment in a fun, teamwork-oriented company. This position is based in Philadelphia, PA and reports to the Founder and CEO.

As Brand Marketing Manager you will:

• Collaborate with key stakeholders across production, creative, sales, merchandising and leadership to develop and evolve Felt+Fat’s brand vision, value propositions, pillars and promise
• Oversee brand activations and messaging, acting as an evangelist to grow brand recognition and presence
• Ideate and execute a variety of brand strategies, campaigns, and tests
• Oversee day-to-day brand project management, including content strategy across social accounts, our ecommerce site, email and partnerships
• Develop a partnership strategy, identifying brand partners that will bolster our brand vision and drive growth for Felt+Fat
• Oversee project management and execution for brand marketing, from ideation and conception through to execution and reporting on results and impact
• Drive & maintain an exciting marketing calendar that captures key stories across the brand — including product releases, collaborations, seasonal happenings and original content
• Develop strong relationships with internal and external partners while managing multiple work-streams with competing priorities
• Be a constant driver of new ideas and innovation
• Evolve and execute on our brand framework narrative, positioning, and key pillars

The following might describe you:

• 3+ years marketing, editorial, or consulting for a purpose-driven brand
• An entrepreneurial, self-motivated individual who can work independently, juggle multiple projects with ease, and project manage
• Well-versed in the design space with a pulse on up-and-coming brands and changes in the industry
• Scrappy and strategic, understanding the desired ROI and being able to maximize resources to drive the highest impact
• Strong written and verbal communication skills
• Experience working with direct to consumer brands and comfortable with digital marketing channels — particularly email, sms and social
• Bias for action — you believe that anything can be achieved with the right plan and people involved

The work of the Greater Philadelphia Cultural Alliance is made possible through the generous support of committed individuals and institutions.