Greater Philadelphia Cultural Alliance

Director of Marketing and Audience Development

Position Description

The Choir School of Delaware (CSD) provides a lifeline for Wilmington students and their families. More than just a choir, the Choir School serves as “a community center that sings.” We create a more equitable Wilmington by providing year-round academic support, opportunities for identity formation, superior music education, and access to community resources. The Choir School’s programming addresses the underlying and root causes of generational poverty and socioeconomic disparities. The Choir School acknowledges systemic inequity and works to remove barriers to success.

The Director of Marketing and Audience Development (DMAD) reports directly to the Director of Music and Operations (DMO) and works closely with the DMO and the Director of Development and Advancement (DDA) to communicate the impact, mission, and vision of the organization. The DMAD provides support in the following areas: 

  • Communications to the public, volunteers, donors, potential donors, and external organizations
  • Creation, implementation, and maintenance of direct mail, email, radio, and social media campaigns
  • Marketing and donor list management and segmentation 
  • Event management

Key Tasks and Responsibilities

Marketing and Audience Development:

  • Develop communications regarding the impact of CSD to prospective families, business leaders, corporate and foundation representatives, and government officials in an effort to advance the mission of CSD.
  • Develop and implement a comprehensive marketing and communications plan with measurable outcomes and deadlines that support fundraising and audience development. 
  • Assist the Choir School staff in planning and executing annual CSD subscription series and special events.
  • Grow annual subscriptions and diversify the audience using market research and a variety of direct mail and digital media campaigns.
  • Build and maintain a robust sponsorship program that supports CSD performances and programming.
  • Regularly update CSD’s external website and social media accounts. 
  • Oversee, in coordination with DDA, printed and digital content to keep stakeholders, donors, friends, and prospects of CSD informed about program impact.
  • Coordinate recording, video, and/or photography of performances, rehearsals, summer camp, and other events. 
  • Manage the production and artistic design of externally produced marketing and development collateral. 
  • Manage in-house printing jobs for programs, reports, handbooks, etc.
  • Develop creative PR that is proactive with media announcements and other press releases. 
  • Coordinate the publishing of the  Annual Report both printed and digitally.
  • Maintain all marketing and donor databases, establishing and following rules of data entry to ensure a cohesive network of data. 

Development:

  • Work with DDA and Program Coordinator to process donations and manage donor thank you letters, to be sent within two business days of receipt of the donation.
  • Maintain the inventory of marketing collateral and development materials; maintain the readiness of run-out/“Development” box for all events. 
  • Coordinate with DDA  in preparation of annual appeal letters and mailings to be personalized by the Board of Directors or other letters as requested by DMO.
  • Coordinate with DDA and Program coordinator to submit and manage grants, ensuring all CSD staff members provide needed data/narratives in a timely manner, managing systems to record data, and assisting with compilation and presentation of data presented to funders. 
  • Assist in management and growth of annual fundraising events.
  • Participate in funder tours as scheduled.
  • Coordinate with staff to plan events including, but not limited to: Annual Gala and Benefit Concert, Annual FriendRaising Breakfast, Thank You Luncheon for donors.

 

General Administration:

  • Assist in maintaining all marketing and donor databases, establishing and following rules of data entry to ensure a cohesive network of data. 
  • Attend continuing education opportunities to support personal and institutional growth.
  • Develop collegial relationships with staff.
  • Attend staff meetings and other discussions as needed.
  • Support other tasks as needed.

 

Qualifications and Technical Proficiencies:

  • Minimum bachelor’s degree required.
  • Excellent written and oral communication skills required.
  • Ability to organize own work effectively, prioritizing competing workloads and working to meet demanding timelines.
  • Reliable and trustworthy; can take direction and function as part of a team.
  • Displays professionalism, patience, and flexibility; works well with children and adults.
  • Is creative and motivated; exudes positive energy
  • Strong software skills and proficiencies are essential to successful performance, including experience with Microsoft Office, GSuite, Quickbook, Adobe Creative Suite, Final Cut Pro or Adobe Premiere Pro, CRM/patron management systems (Constant Contact and DonorPerfect), and Canva.