[Virtual] Making the Case for the Arts

A compelling case for support – a clear and convincing rationale for why a donor should support you – is a messaging tool that every organization needs in its toolkit. Articulating your value is important in the best of times, but in anxious times, it’s critical. Your donors already believe in your mission. In a crisis, they want to understand how you – and their philanthropic dollars – will make the world a better place.

This one-hour session provided insight into how your organization can craft effective messages right now. Led by Patricia LePera and Luise Moskowitz of SteegeThomson Communications, this webinar helped arts and culture organizations frame their impact to benefit their work now, and in the future.

View the webinar slides

View the webinar recording

 

The work of the Greater Philadelphia Cultural Alliance is made possible through the generous support of committed individuals and institutions.