Social Media and Marketing Manager

MURAL ARTS PHILADELPHIA

Through participatory public art, Mural Arts Philadelphia ignites change; changing lives, places, and perspectives. We are catalysts, stimulating dialogue about critical issues and building bridges of connection and understanding across all neighborhoods of our city. Our nationally-recognized work is in service of a larger movement that values equity, fairness and progress across all of society. We listen with empathetic ears to understand the aspirations of our partners and participants, and through beautiful collaborative art, we engage Philadelphians with the inspiration and tools to seize their own future.

Reporting to the Director of Communications and a member of Mural Arts’ communications team, the Social Media and Marketing Manager plays a key role in furthering the mission of the organization through our robust and dynamic social media presence, driving awareness and engagement with a broad array of stakeholders.

RESPONSIBILITIES

●        Developing a social content calendar and executing Mural Arts’ social media presence on Facebook, Twitter, and Instagram, with a strong emphasis on visual content and video.

●        Tracking and reporting on related data, analytics, and trends.

●        Developing benchmarks and goals for social media engagement, both short-term and long-term, as well as strategies and tactics for meeting said goals.

●        Creating and disseminating original content, including contests, video, live events, social advertising, and other duties as assigned. Responsible for developing and managing social media sponsorship opportunities in collaboration with the development and communications team.

●        Responsible for volunteer and internal communications and assisting with marketing and public relations duties, including calendar updates, social media influencer outreach, and local and national arts publication outreach.

●        Researching new opportunities for social outreach and building awareness with new audiences.

●        Brainstorming and implementing creative and dynamic means of content delivery and community engagement, and researching best practices and emerging tactics.

●        Must be available to attend evening and weekend events as needed.

TECHNICAL REQUIREMENTS

●        A BA or BS, or equivalent experience and knowledge.

●        Minimum of four years of professional experience in social media management with exposure to marketing and public relations, ideally with a focus in arts and culture.

●        Proficiency with MS Office is required as well as basic graphic design and video editing skills.

●        Good project management and time management skills are required.

●        Must be able to attend some evening and weekend events when required.

●        Experience working with local and/or national media and social media influencers are preferred.

●        Broad knowledge of and engagement with Philadelphia’s diverse communities and neighborhoods is preferred.  

The work of the Greater Philadelphia Cultural Alliance is made possible through the generous support of committed individuals and institutions.