Copywriter & Social Media Specialist- Part Time

Please Touch Museum seeks part time (up to 24 hours weekly) Copywriter and Social Media Specialist to administer PTM social media accounts, create engaging content and handle social advertising initiatives. S/he will be responsible for creating original text and video content, writing blog content, creating and managing a monthly social calendar, creation of all social media posts and responding to followers. Copywriter of exhibition spaces.

Other responsibilities include but not limited to: responsible for updating PTM’s social accounts, responds to posts or comments; posts updates, news and announcements; performs research to find articles, stories and resources relevant to PTM customer base and posts it to PTM social channels; update all social accounts with current and relevant photos, videos, or other content; grows PTM online social networks by increasing fan base and interactions; takes pictures and videos of events, temporary exhibits and other Museum activities for the PTM website Facebook and Twitter pages; uploads PTM photos and videos to the appropriate server files; organizes and archives digital images and videos; aability to manage and create monthly social media and blog promotion calendar; generate, edit, publish and share engaging content daily; ssupports all marketing efforts; collaborates with staff to create and/or edit all copy for advertising, landing pages, emails, social posts and campaigns, videos, collateral materials, and a multitude of content marketing initiatives; regularly observes the online activity of PTM social media accounts and researches social media practice; establish a reporting system on the various online activities; analysis the incoming data and various social media comments; use Google Analytics to assess trends and activity on the PTM website; uses Facebook insights and Twitter analytics to assess trends and activity; reviews data on the performance of social media platforms and adjusts plans or strategies; completes other research projects as assigned; and ssuggest and implement new features to develop brand awareness.

Minimum Requirements: At least 2 years’ experience working in a marketing department with an excellent understanding of social media and copywriting; Nonprofit museum experience a plus; Bachelors degree in creative writing,jounalism or related field required; basic SEO knowledge; create simple branded social media graphics using a tool, such as Canva.; familiarity with Facebook advertising and management; knowledge of social media management tools (Hubspot, Hootsuite, Sprout Social, Buffer, etc); experience managing social media accounts; experience with WordPress content management ;experience writing and optimizing web pages (title/meta description/keyword optimization); Excel, Word, Publisher, Basecamp, Google documents, and WordPress; excellent Data collections, analysis and project management; proven excellent customer services skills; at least 1+ years on customer service capacity; excellent edit and proofreading skills necessary; experience working in an inbound call center strongly preferred;  understanding database systems, preferably ALTRU; able to populate a project management spreadsheet and update records; ability to communicate clearly and professionally, both verbally and in writing; must be flexible on work hours and day which may include evenings and weekends;  up-to-date with the latest digital technologies and social media trends.

The work of the Greater Philadelphia Cultural Alliance is made possible through the generous support of committed individuals and institutions.