Greater Philadelphia Cultural Alliance

Join us as we kick off another exciting season of Breakfast Clubs with a discussion on the Cultural Alliance’s latest research report, Research into Action: Pathways to New Opportunities.

Research into Action represents the culmination of two years of groundbreaking research conducted by the Cultural Alliance and others on cultural consumer engagement. Encompassing consumer surveys, demographic studies, focus groups, and paid patron behavior analysis, Research into Action offers strategies for sustaining and growing audiences in the 21st Century and provides answers to our sector’s most challenging questions:

What are the emerging forms of cultural practice?
What will Philadelphia region’s population look like in 2020?
How does our region’s engagement compare nationally?
How do people migrate between cultural organizations?
Who and what influences the decision to participate culturally?

Whether you work in administration, advocacy, marketing, or development, you’re an executive director, artistic staff or emerging leader, this session is the perfect opportunity for you to discuss Research into Action with peers, ask questions and delve a little deeper into the research findings.

Attendees will receive a copy of the report in advance of the session and will be asked to read the report’s Key Findings and Implications sections as well as one main chapter of their choice - Programming, Increasing Access or Marketing. Attendees will be broken out into small groups for moderated discussions. To download a copy of the report, please click here.

Breakfast Clubs are supported by The Wallace Foundation and The Philadelphia Foundation and are a program of the Cultural Alliance’s research and marketing initiative, Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.

Breakfast Club: Research Into Action