Greater Philadelphia Cultural Alliance

Webinar: Strategic Communications: Cutting through the Clutter

This is a two part webinar which meets from 12 - 1pm on July 15 and July 16

There are four potential points of connection between you and your target audience. When you know all four and design your communications around them, every minute and dollar you invest will have a better chance of paying off. Fail to connect on even one point, however, and you give your audience an opportunity to walk away. And in this age of information overload, most audiences are happy to do just that.

“Strategic Communications: Cutting through the Clutter” will help you to connect with your audiences. Course curriculum includes:

  • The basics of framing
  • Message creation and delivery
  • Classic case studies from the public-interest sector
  • An easy-to-use template for campaign design

Who will benefit:
If you are involved in outreach—from a presentation in a conference room to an integrated marketing campaign—you will be able to apply the principles taught in this course.

Course materials:
Students will receive an Outreach Planning Template for applying The Four Connecting Points to future campaigns. Students will also receive a recommended reading list to help them learn more about strategic communications.

The H word:
After the second class, students will have the option to complete the Outreach Planning Template using an upcoming campaign and to have the template evaluated by the course instructor.