Greater Philadelphia Cultural Alliance

Webinar: Branding Beyond the Logo

A brand screams out, TRUST ME! A good brand quietly—and always—fulfills that pledge.

Good branding is far less about logos, taglines, marketing, advertising, and PR, and far more about quality leadership and staff, appropriate and ethical behavior, and an organization's ability, willingness, and commitment to fulfill the covenant, or promises, its brand represents.

This lively, engaging, and interactive Webinar will help you implement practical, cost-effective branding strategies into your organization's everyday business activities.

It will include:

  • A working definition of a good brand
  • Branding myths
  • What it means to define clearly, promote, and protect a brand
  • How to develop internal consensus around the branding process
  • And much more

At the very least, your organization's brand needs to answer concisely and consistently: Who are we? What do we do? How do we do it? And why should anyone care enough to support us?

This Webinar is designed to help you answer these questions.

About the Presenter
Larry Checco is president of Checco Communications and author of Branding for Success: A Roadmap for Raising the Visibility and Value of Your Nonprofit Organization. Larry is a nationally recognized motivational speaker and conducts courses and workshops on branding around the country. He is a faculty member of the NeighborWorks® Training Institute, an adjunct of Southern New Hampshire University, a guest lecturer for the Weinberg Foundation Fellows Program, and has been an advisor at the University of Maryland's Robert H. Smith School of Business Executive MBA program. He is also a frequent contributor to GuideStar's e-newsletter.