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Webinar: Branding Beyond the LogoA brand screams out, TRUST ME! A good brand quietly—and always—fulfills that pledge. Good branding is far less about logos, taglines, marketing, advertising, and PR, and far more about quality leadership and staff, appropriate and ethical behavior, and an organization's ability, willingness, and commitment to fulfill the covenant, or promises, its brand represents. This lively, engaging, and interactive Webinar will help you implement practical, cost-effective branding strategies into your organization's everyday business activities. It will include:
At the very least, your organization's brand needs to answer concisely and consistently: Who are we? What do we do? How do we do it? And why should anyone care enough to support us? This Webinar is designed to help you answer these questions. About the Presenter |
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The work of the Greater Philadelphia Cultural Alliance is made possible through the generous support of committed individuals and institutions. |