Andy Goodman: The Four Connecting Points: Communication that Leads to Action

Andy Goodman is coming back to the Free Library of Philadelphia to present a workshop on effective nonprofit communications.

There are four potential points of connection between your organization and your target audience. When you know all four points and build your campaign around them, every minute and dollar you invest will have a better chance of paying off.

Failure to connect in this 'Age of Too Much Information' gives your audience an opportunity to walk away. Do not be 'the noise' that gets tuned-out.

Andy Goodman will cover:

* The basics of framing and strategic communications
* Message creation and delivery
* Classic case studies from the public interest sector

Last day to apply: October 5, 2009

The work of the Greater Philadelphia Cultural Alliance is made possible through the generous support of committed individuals and institutions.