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Braving the Marketing/Communications “S.W.A.M.P.”: Special Events, Websites, Advertising, Media Relations, and Publications For the Harried Nonprofit ProfessionalPresenters: Session Description: We’ll cover why nonprofits don’t market themselves… and why they must. We’ll identify where marketing fits into your organization’s flowchart and mindset, the seven key questions you need to ask before conducting any outreach, and the five stages of psychographics that determine why people choose to use or support one organization over another. We’ll look into formal strategies for braving the S.W.A.M.P. – and the even more important informal practices that can make or break your nonprofit’s reputation. We’ll investigate ways to evaluate your marketing successes, and leave with three “rules of the road” to help set you on your merry way. **Special Offer: One Board member attends free with a paid registrant. |
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The work of the Greater Philadelphia Cultural Alliance is made possible through the generous support of committed individuals and institutions. |