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A Strategic Approach to Cost-Effective MarketingA Strategic Approach to Cost-Effective Marketing Tuesday, January 12, 2010, 10:00 am to noon Learn the keys to developing a strong, integrated strategy reflecting organizational context, goals and stakeholders. The stronger the strategy, the more effective you can be for less money. We will cover: • Marketing strategy process and elements • The key role of a messaging architecture • Strategically designing from the outset with budget constraints in mind • Working with people who are immersed in your sector and expert in balancing your image with budget constraints |
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The work of the Greater Philadelphia Cultural Alliance is made possible through the generous support of committed individuals and institutions. |
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