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Brand Development, Redevelopment & Management… in Tough TimesBrand Development, Redevelopment & Management… in Tough Times In this interactive session, participants will learn the strategies and tools to effectively manage the brand to powerfully support mission and business goals. We will: • establish a working definition of brand • learn how brand integrates into the organizational strategy • gain practical tools for defining, developing, redeveloping and enhancing the brand through strategic work and effective tactics • work in small groups on brand issues, goals and challenges you face in your organizations • provide an opportunity to develop an ongoing brand network |
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The work of the Greater Philadelphia Cultural Alliance is made possible through the generous support of committed individuals and institutions. |
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