Online Marketing 2.1: Web sites and Beyond

 Learn the power moves that will make you more productive and effective online. More importantly, you will learn how to create your own online strategy that embraces Web site, email, Facebook, LinkedIn and Twitter with tactics that actually deliver results. Find out how to:

- Identify the REAL target audience for your site
- Optimize so Google knows who you are
- Leverage the power of social networks, blogs and podcasts
- Get site visitors to raise their hands

The work of the Greater Philadelphia Cultural Alliance is made possible through the generous support of committed individuals and institutions.