Greater Philadelphia Cultural Alliance

Sales Class: Building Trust and Rapport

“People like to buy from people they like.” Now that you have targeted your prospect, you need to research some more and be ready to impress. Focusing on some of the specific products/sections of the Philadelphia Business Journal, this workshop focuses on how to find out more about your clients, and how to use that information in your sales meeting to build trust and credibility. Come to…

• Better identify your prospective customers’ needs
• More easily navigate to the correct decision maker
• Leverage the Business Journal brand and credibility to build trust and rapport with a prospective customer
• Position yourself as a “Value Conduit”