Greater Philadelphia Cultural Alliance

Branding Basics in the Digital Age

Every organization has a brand - the issue is whether they manage it. This course will cover the basics of branding - what really makes a brand; how branding can benefit nonprofits; who is in charge of the brand; and how you can strengthen it. We also discuss the power and pitfalls of Web 2.0 tools to position nonprofit brands cost effectively.

Participants will emerge with a better understanding of how to shape and articulate a brand and also how to manage and evaluate branding strategies so that they support your message and you mission.

Tuesday, March 15
12 - 4 pm (lunch included)

Georgian Court University - Mansion

http://www.georgian.edu/aboutgcu/lakewood_directions.htm

This event is open to any nonprofit cultural organization.

$30.00 per person (a processing fee will apply for credit cards)

This program is made possible through a cosponsored grant from the New Jersey State Council on the Arts/Department of State, a Partner Agency of the National Endowment for the Arts and with partnership with the Nonprofit Center at La Salle University, School of Business and Georgian Court University.

Persons requiring special accommodations: a signed interpreter, open captioning, or assistive listening devices, contact SJCA at (609) 645-2760 two weeks in advance.

Every organization has a brand - the issue is whether they manage it. This course will cover the basics of branding - what really makes a brand; how branding can benefit nonprofits; who is in charge of the brand; and how you can strengthen it. We also discuss the power and pitfalls of Web 2.0 tools to position nonprofit brands cost effectively.

Participants will emerge with a better understanding of how to shape and articulate a brand and also how to manage and evaluate branding strategies so that they support your message and you mission.