Greater Philadelphia Cultural Alliance

List Co-Op Thinking Sessions - March 14

Join us for our List Co-Op Thinking Sessions. In partnership with TRG Arts we are offering a variety of topics this year in a free, one-day mini conference format to provide you and your co-workers with strategic tips and techniques on how to get the most out of the List Co-Op program and to improve your direct marketing strategies.  The sessions are optional and you may attend as many as you like. You are encouraged to bring other users or potentials users from your organization with you to these sessions. You will be able to identify which sessions you are interested in attending at the time of registration. You must be on the Board or Staff of a Cultural Alliance Member Organization to attend this workshop.

List Co-Op Thinking Sessions

Morning Sessions:

9:00am - 12:00pm - eMerge 101 with Katie Harman from TRG Arts
New to eMerge? Haven’t used eMerge that much yet? This session is for you.
eMerge 101 will address: pulling mail and email lists from the system, using demographic and geographic filters to pare down your list, finding the best trades for you and facilitating trade requests in eMerge. There will also be time for Q&A as well as information on the List Co-op and what we’ve learned about Philadelphia patrons.

9:00am - 10:30am - Growth Steps: Retention and Response with Katie Maltais from TRG Arts
This session is focused on moving your patrons through the “ladder” of engagement and loyalty. We will focus on new-to-file retention efforts as well as finding the best prospects for subscription, membership and annual funds through response tracking.

10:45am - 12:15pm - Finding the Sizzle: Deeper Dive into eMerge Reporting with Katie Maltais from TRG Arts
We all have a need to understand our patrons and tell a good story – whether for a grant, a board presentation, or simply to refine our marketing efforts. This session will focus on getting the most from your eMerge reporting to find answers to the most common questions and most impressive “fun facts”.

Afternoon Sessions:

1:00pm - 2:15pm - List Co-Op Strategies for Small Organizations with Katie Harman from TRG Arts
Join your peers for a discussion of how small organizations can strategically use the List Co-Op. This session will include a panel of strategic List Co-Op users from small organizations and will be moderated by TRG Arts.

1:00pm - 2:30pm - Finding the Sizzle: Deeper Dive into eMerge Reporting (Repeat) with Katie Maltais from TRG Arts
We all have a need to understand our patrons and tell a good story – whether for a grant, a board presentation, or simply to refine our marketing efforts. This session will focus on getting the most from your eMerge reporting to find answers to the most common questions and most impressive “fun facts”.

3:00pm - 4:30pm - eMerge in the Real World: Q&A Session for YOU with Katie Maltais from TRG Arts
This session’s content is 100% in your hands. This is a great opportunity for users that have some experience with the system and want to begin tackling specific issues to take eMerge to the next level for their organization. Come with questions or situations you may have run into as you’ve used eMerge, or hear about some other exciting features that you’re peers are curious about.

Refreshments & Light Snacks will be provided. 

The Philadelphia Cultural List Cooperative is a program of Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.

Join us for a series of free 90 minute sessions about how to get the most out of the List Co-Op Program. If you are not currently participating in the program, but would like to learn more, contact Melissa Cooper at (215) 399-3524.