Greater Philadelphia Cultural Alliance

Focus Groups and Surveys: Easy, Affordable Research for Nonprofit Marketers- Webinar

Learn some easy and affordable ways to get to know your target audiences better.

It's tough to be a good nonprofit marketer or fundraiser if you don't really know the people you are trying to reach, whether they are potential program participants, volunteers, advocates, or donors to your cause. Even after you've narrowed down your target audiences, you still may not really understand them. And traditional market research is far beyond the budgets of most nonprofits.

What's a nonprofit marketer or fundraiser to do? Do-it-yourself market research!
 
During this webinar, you'll learn about two relatively easy and affordable methods for collecting information about people -- informal focus groups and surveys -- that will help you better understand the people you are communicating with, so you can talk to them about your nonprofit's work in both meaningful and motivating ways.
 
Sarah Durham has been conducting informal focus groups and surveys for nonprofit clients for years, and will share her favorite tips on how to collect both qualitative and quantitative data about the groups of people you want to reach.
 
During the webinar, we'll cover
 
How to prepare to host an informal focus group
How to get people to show up
Who should -- and shouldn't -- be in the room
What kinds of questions to ask
How to keep track of what people say -- and how to analyze it
What you can expect to get out of informal focus groups -- and what you can't
We'll also explore some dos and don'ts for online surveys, complete with more tips from Sarah's practical experiences with nonprofit clients.
 
Sarah Durham, principal and founder of Big Duck, will present this webinar. Kivi Leroux Miller, president of Nonprofit Marketing Guide.com, will moderate your questions for Sarah.
 

Learn some easy and affordable ways to get to know your target audiences better.