Greater Philadelphia Cultural Alliance

Your contact lists are your organization's lifeline to donors, volunteers and other supporters, and with the rise of online marketing, you have more types of lists to manage than ever before. Your success in online fundraising and advocacy is directly related to the size and health of your email list. You want to grow the number of people subscribed to your blog, podcast, or other RSS feeds. You want more Facebook fans, Twitter followers, and video watchers.

But who, how, and to what end?

Many of the people who will turn into your best donors in years to come are the ones who are signing up for your email newsletter and casually connecting with you through social media today. But buying lists, poaching them from other nonprofits, or using automated tools to quickly inflate your numbers just doesn't work (junk in = junk out).

Instead, you should be implementing a system to grow your online contact lists easily, effectively, and ethically, over time.

During this webinar, you'll learn how to do just that by focusing on the best practices in grow your email, RSS subscriber, and social media friends lists, whether you are starting from scratch, rebuilding a list that's stagnating, or just curious about easy solutions you may be overlooking. We'll talk about how you find potential new supporters who may know nothing about you now, but who fit your description of an ideal supporter.

We'll look at numerous techniques and incentives -- both offline and online -- that you can use to encourage people to connect with you via email or through social media. You'll leave with a to-do list of great ideas to grow your lists in 2010.

Kivi Leroux Miller, president of Nonprofit Marketing Guide.com, will teach this webinar.

Building Your Lists of Email Subscribers, Friends, and Followers- Webinar