Greater Philadelphia Cultural Alliance

Getting Started with Mobile Outreach-Webinar

It's easier that you might think to broadcast text messages to your supporters' cell phones, to ask them to respond to a quick question, or even to ask them to donate right through their phone. Mobile applications – programs that run on your constituent’s iPhone or other phone -- can also be a useful tool in a nonprofit communicator’s toolbox. We'll talk through the principles, software packages, and best practices that can help.

What's included?

  • Why might you want to use mobile?
  • What's possible?
  • Phone viewable websites
  • Broadcast texts
  • Subscriptions and two way conversations
  • Connecting texts with a database
  • Mobile giving and mobile pledges
  • The complex world of mobile
Three and a half ways to implement a mobile campaign
1: Email to phone
2: Hosted applications (including Mozes, CauseCast Mobile, BulkSMS, Mobile Commons, Distributive Networks, Mobile Accord)
3: Via API (including Clickatell, MBlox)
3.5 Sending via your own phone (including Frontline, Gammu, Kannel)
  • Understanding mobile apps
  • What is a mobile app?
  • Examples
  • How to implement one
 
Conducted by Laura Quinn
 
As the Executive Director of Idealware, Laura oversees Idealware’s research, writing, and training, including substantial research into social media tool and techniques. Prior to directing Idealware’s research, writing, and training, Laura founded Alder Consulting, a firm that specialized in strategizing, designing, and building powerful internet strategies for affordable budgets.   Between Idealware’s own broadcast email program and Alder clients, Laura has worked with a number of nonprofits on listbuilding tactics. Laura is a frequent speaker on nonprofit technology topics, and has conducted literally dozens of online and offline seminars.
 
Please register with an email address that will allow you to recieve the access and dial-in information for the online seminar.
 

It's easier that you might think to broadcast text messages to your supporters' cell phones, to ask them to respond to a quick question, or even to ask them to donate right through their phone. Mobile applications – programs that run on your constituent’s iPhone or other phone -- can also be a useful tool in a nonprofit communicator’s toolbox. We'll talk through the principles, software packages, and best practices that can help.