Greater Philadelphia Cultural Alliance

Taming Your Editorial Calendar and Content Creation Process

Everyone is a publisher. Everyone is a broadcaster. Everyone, including your nonprofit, can be a self-made media mogul, thanks to affordable email, web hosting, and social media. It's called "content marketing" and it works. But it can also overwhelm you very quickly.
 
Knowing how to send bulk email, post to a blog, or set up a Facebook page is only the beginning. What about all the content that goes inside your content management system? How do you get everything working together and producing results, without driving yourself crazy?
 
You need to develop a content creation process that lets you communicate regularly with supporters and keep your website and other online content fresh, all while creating plenty of opportunities for conversations with your community.
 
Can one person or one small nonprofit do it all? Yes, if you actively manage your  content creation process and tame your editorial calendar.
 
During this webinar, we look at
 
  • Various systems for keeping track of and scheduling everything from basic editorial calendars to more robust project management systems.
  • Case studies of how different nonprofits and publishers do it
  • Setting realistic goals for yourself and prioritizing which content to create first
  • Using technology to speed up your content creation and distribution (and watching for tech pitfalls that can slow you down)
  • How to recruit other people to generate content for you (and how to be a kind but decisive editor when they do)
  • How to be a good content curator (finding and highlighting good stuff created by others)
Kivi Leroux Miller, president of EcoScribe Communications and founder of Nonprofit Marketing Guide.com, will teach this webinar.

You need to see the big picture of how your messages and calls to action are distributed through multiple channels to various audiences, while also managing the minutiae of writing, editing, and design assignments and deadlines.