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What they Don't Teach You in Fundraising 101: Mastering the "Soft Skills" of a FundraiserMajor gift fundraising can be fun and interesting. You may just need a new way to go about it. You need to create a relationship with a prospect that's organic, natural and fun. The "soft sell" approach to fundraising lets the donor lead the way. If you can apply listening skills, small talk and good manners you'll take your fundraising from transactional to transformational.
During this webinar, you will learn:
Gail Perry of Fired-Up Fundraising will lead this webinar.
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Major gift fundraising can be fun and interesting. You may just need a new way to go about it. You need to create a relationship with a prospect that's organic, natural and fun. The "soft sell" approach to fundraising lets the donor lead the way. |
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The work of the Greater Philadelphia Cultural Alliance is made possible through the generous support of committed individuals and institutions. |