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Word of Mouth Marketing with Andy Sernovitz (Webinar)You want more people to talk about you — but how do you create a word of mouth marketing campaign? In this popular talk, you’ll learn how to energize your fans and generate positive word of mouth about your brand. We’re going to get specific here: Where to start, what to do, and how to make it successful. Guess what? It’s common-sense stuff that you can use the next day without a big budget. You’ll learn how to:
• Find the right people to talk about you (influencers and evangelists)
• Give them something to talk about (viral content and buzz)
• Create tools to make it easier for them to spread the word (social media and offline)
• Participate in the conversation
• Track and measure the results
Andy Sernovitz teaches word of mouth marketing. He runs SocialMedia.org, the community for social media leaders at the world’s greatest brands, and WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing.
Bring questions, there will be a live Q&A at the end of the webinar!
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You want more people to talk about you — but how do you create a word of mouth marketing campaign? In this popular talk, you’ll learn how to energize your fans and generate positive word of mouth about your brand. |
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The work of the Greater Philadelphia Cultural Alliance is made possible through the generous support of committed individuals and institutions. |
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