Greater Philadelphia Cultural Alliance

Webinar: Branding Through Social Media - Jan. 10

Social media is a powerful and flexible tool for influencing how your audience perceives your organization, and your brand. Your brand isn’t what you say it is—it’s what other people say it is. Effectively conveying your organization’s message and personality through your actions and words can influence how your constituents understand and find meaning in your message.

In this session, we’ll dive into the concept of branding through social media by taking a detailed look at how you can create, refine and manage your brand message and personality through social media. This class will explore how what you say, and how you say it, can affect the impression your organization leaves on people.

In this online seminar, you'll learn:

  • What a brand is
  • How to influence your brand through social media
  • How what you say influences your brand
  • How your tone influences your brand
  • How what others say about you influences your brand

"A great brand is a story that's never completely told." --Scott Bedbury

Conducted by Andrea Berry
Andrea Berry, Idealware's Director of Partnerships and Learning, oversees Idealware's fundraising and training activities including the Field Guide to Nonprofit Software, sponsorship, corporate and individual giving, grants management and online seminars. Prior to joining Idealware, Andrea held fundraising positions in education, health research and museums and has taught math, performing arts and history in traditional and non-traditional educational settings. She brings a breadth of experience with fundraising and communications, particularly as it relates to small nonprofits, and has worked as a consultant with nonprofits across New England to help identify appropriate donor management software. Additionally, as a former teacher, Andrea brings front-line tested expertise in curriculum development and training.

Please register with an email address that will allow you to recieve the access and dial-in information for the online seminar.

Social media is a powerful and flexible tool for influencing how your audience perceives your organization, and your brand. In this session, we’ll dive into the concept of branding through social media by taking a detailed look at how you can create, refine and manage your brand message and personality through social media.