Using Advanced Internet Marketing to Support your Mission

This program is designed for people who recognize the importance of online marketing in promoting their organization, and have begun leveraging the power of the Web to support their mission and goals. Online tools, including your website, social media and email marketing campaigns are among today’s strongest methods for promoting your mission and message to your key audiences. Even the smallest (and poorest) nonprofit can reach out to the public via a strong and deliberate online presence. But are you taking full advantage of what the Web has to offer as a branding and marketing medium?

Find out about changes you can make to maximize the effectiveness of your online presence. Among the topics covered will be the role of landing pages in securing leads, the options for cost effective online ads, how to use your website to tell a story, how to increase email deliverability, how to use analytics to monitor and measure the success of your efforts, and more.

The work of the Greater Philadelphia Cultural Alliance is made possible through the generous support of committed individuals and institutions.