There are 80 million millennials in the U.S., and they're on their way to eclipsing Baby Boomers as the most populous generation. But most organizations don't know how to reach them – which is a huge missed opportunity. Millennials are out to change the world. Harnessing that energy is essential for organizations seeking to have a real impact.

DoSomething.org activates millions of young people to take action every year. This webinar will shareDoSomething.org's secret sauce in the following categories: 

• What should we ask millennials to do? Identifying causes millennials care about and actions they're willing to take to advance these issues.
• How do we talk to millennials? Creating content that keeps this audience engaged.
• Where do we reach them? Using key social platforms to connect with millennials.

Intended Audience:  Marketing and communications, community outreach, fundraising and development staff.

GREG PERLSTEIN, DoSomething.org

Greg Perlstein is Director of Strategy & Partnerships for TMI, the consulting arm of DoSomething.org. Greg is a marketing strategist and partnership builder. In his role at TMI, he helps clients motivate millennials to take action for the world's most pressing social issues. TMI is the consulting arm of DoSomething.org, which has 20 years of experience motivating 3 million members to tackle causes they care about. TMI works with brands and nonprofit organizations to reach young people and drive them to action. 

Previously, at the nonprofit First Book, Greg led cause-marketing initiatives with Target, Teach For America, and Barclays. He earned his B.A. from Washington University in St. Louis and his M.B.A. at the University of Michigan's Ross School of Business. He is a Dance Marathon alum, Hole in the Wall Gang Camp volunteer, and an all-heart, little-skill triathlete.