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Plugging In: Marketing in the Digital AgeJoin digital marketing guru Erik Gensler, President of Capacity Interactive (one of the country’s leading digital marketing consulting firms), for Plugging In: Marketing in the Digital Age. Many cultural organizations have not adapted their priorities or efforts to reflect the progressive modes of communication that have evolved over the last 10 years. Mobile devices, social networks, and search engine marketing were probably not on your radar even 10 years ago, but now they are all critical channels for reaching constituents of all ages and backgrounds. Using research and case studies from cultural organizations Erik Gensler will provide guidelines and tips to focus and bolster your digital marketing material through exploration of: social media, web analytics, website strategy, digital advertising, mobile and more. Plus, network with your colleagues and create budding partnerships at our Resource Fair, featuring affiliates of the Creative Industry Network! After learning how to better your digital marketing strategies please join us for a light lunch and an exclusive chance to meet with the Cultural Alliance’s Creative Industry Network. This network of businesses offers their services ranging from graphic design to human resources specifically for the non-profit creative sector. About Erik Gensler: |
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Join digital marketing guru Erik Gensler, President of Capacity Interactive (one of the country's leading digital marketing consulting firms), for Plugging In: Marketing in the Digital Age. After learning how to better your digital marketing strategies, you'll have an exclusive chance to meet with the Cultural Alliance's Creative Industry Network. |
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The work of the Greater Philadelphia Cultural Alliance is made possible through the generous support of committed individuals and institutions. |