Greater Philadelphia Cultural Alliance

Priscilla M. Luce

President, The Albert M. Greenfield Foundation

Since 2003 Priscilla M. Luce has advised arts, cultural and other non-profit organizations facing times of challenge and transition in developing high-leverage strategic plans designed for growth. This work has included mission evaluation and goals identification, operational planning, capacity building, fund-raising analysis and planning, constituency development, organizational positioning, communications strategy and interim in-place operations management.

Her broad background covers virtually all aspects of arts and non-profit management, philanthropy and volunteerism. In January 2017 she ended a nearly four-year assignment as full-time executive managing director of Philadelphia Theatre Company (PTC) where she managed administrative functions and staff reporting directly to the board of directors.  PTC produces and presents an annual season of plays, musicals and other performances in its own 365-seat venue, the Suzanne Roberts Theatre, as well as a broad range of youth education and patron programming.

She served as vice president of a national non-profit fund-raising consulting firm guiding the boards of directors and staff of more than 50 cultural and other organizations in raising annual, capital, endowment and deferred gifts for their institutions. Previously she held public relations positions at the Philadelphia Museum of Art and Mount Holyoke College.

Priscilla’s long career in corporate communications with TRW Inc., a Fortune 100 global aerospace, automotive and information systems company headquartered in Cleveland, Ohio, involved working with more than 200 locations around the world. As vice president corporate communications, she directed the company’s corporate media relations, employee communications, crisis management, marketing communications and issue communications activities.

She left TRW in 2003 following the company’s acquisition by Northrop Grumman Corporation and returned to Philadelphia in 2006 where she continued her consulting work. Priscilla joined the board of directors of Philadelphia Theatre Company in 2007, subsequently spearheading the creation of a new strategic plan for the company.  She served as president of the theatre company from 2010 to 2014.  In 2013 the board asked her to assume a full-time staff role as executive managing director to help the company navigate an increasingly challenging financial environment.

Priscilla has been volunteer president and executive director of The Albert M. Greenfield Foundation in Philadelphia since 2000. Under her leadership this family foundation has developed a leading-edge grant-making style that emphasizes collaboration with arts and other non-profit partners to implement innovative programs that address Philadelphia’s evolving cultural and community needs.

While in Cleveland, Priscilla served in numerous board leadership roles (including president) for organizations such as the Ohio Chamber Orchestra, New Organization for the Visual Arts, WCPN/90.3 FM (later merged with WVIZ/PBS to form Ideastream) and Business Volunteers Unlimited which she helped found. She also served as chair of the Cleveland State University Foundation, a 501(c)3 volunteer-led organization that raises private funds and manages the University’s endowment which during her tenure doubled to $40 million.

Priscilla is currently a member of the Board of Visitors of the Division of General, Thoracic and Fetal Surgery of Children’s Hospital of Philadelphia.

She is a graduate of the University of Pennsylvania with a degree in English and attended executive marketing programs at the Fuqua School of Business, Duke University; the London Business School and the J.L. Kellogg School of Management, Northwestern University. She is an Albert Nelson Marquis Lifetime Achievement honoree in Who’s Who in America.

President, The Albert M. Greenfield Foundation