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Turn Your Cell Phone On! continues with George Balanchine's The NutcrackerTurn Your Cell Phone On!, an innovative new audience texting campaign, to be featured during select Pennsylvania Ballet performances of George Balanchine’s The Nutcracker John McInerney (Philadelphia)-During selected Pennsylvania Ballet performances of George Balanchine’s The Nutcracker, Phillyfunguide will present Turn Your Cell Phone On!, a live polling service that will allow attendees to text instant responses to questions about the performance direct from their cell phones. The answers will be displayed live at the Academy of Music, as well as online at both www.Phillyfunguide.com and www.paballet.org. Turn Your Cell Phone On! is an initiative of the Greater Philadelphia Cultural Alliance and is funded through the PNC Arts Alive grant initiative. The Turn Your Cell Phone On! campaign will encourage audience engagement during intermission as well as at the end of each of The Nutcracker performances December 26-31. This is the second time this program has occurred, the first time being at this summer’s 2009 Live Arts Festival. "Turn Your Cell Phone On! is a fun and interactive use of technology that increases audiences engagement at live performances,” says Peggy Amsterdam, President of the Greater Philadelphia Cultural Alliance. “People can use their cell phones to pick their favorite characters and scenes, then share that information instantly with the rest of the audience.” The program uses SMS, or texting technology, which is available on the majority of consumer mobile phones. The Cultural Alliance will not charge for submitting a text comment and no personal data will be collected from participants. The goal is to encourage audience interaction. “The Nutcracker is a cherished part of the holiday and everyone has their favorite element of the show,” Pennsylvania Ballet Artistic Director Roy Kaiser says. “This campaign is a fun way for audiences to share their enthusiasm for the performance and engage with other patrons.” The questions and answer choices for The Nutcracker performances are: Audiences can also add more detailed reviews on Phillyfunguide.com. Audience poll results can be viewed online beginning at the intermission of the December 26th 2pm performance by visiting http://www.phillyfunguide.com/turnyourcellphoneon The following performances will feature the Turn Your Cell Phone On! program: Saturday, December 26th, 2:00 PM Ticket prices range from $24 to $129. For more information on Pennsylvania Ballet’s George Balanchine’s The Nutcracker, please visit www.paballet.org. “This is the kind of pioneering project that puts Philadelphia at the forefront nationally,” said Bill Mills, president of PNC for Philadelphia and Southern New Jersey. “Turn Your Cell Phone On! is perfectly aligned with our goals for PNC Arts Alive to promote audience participation and innovative use of technology.”
Phillyfunguide is a part of the Cultural Alliance’s Engage 2020 initiative, an effort by the Cultural Alliance to increase cultural engagement in Greater Philadelphia through research, marketing and innovative approaches to cultural participation.
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Turn Your Cell Phone On!, an innovative new audience texting campaign, to be featured during select Pennsylvania Ballet performances of George Balanchine's The Nutcracker. As part of the PNC Arts Alive grant program, Phillyfunguide and the Pennsylvania Ballet will feature Turn Your Cell Phone On! live polling during performances December 26-31 at the Academy of Music |
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The work of the Greater Philadelphia Cultural Alliance is made possible through the generous support of committed individuals and institutions. |
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