Resources - Enter the Collaboratory: An Interactive Think-Jam for Increasing Arts Attendance

Enter the Collaboratory: An Interactive Think-Jam for Increasing Arts Attendance
With guest presenter Maureen Craig

What do ordinary Philadelphians really think about arts & culture, and what would get them to participate more often? Download Maureen Craig's presentation to hear in consumers' own words what excites them, bores them, amuses them, confuses them, teaches them, frustrates them and inspires them.

In June 2009, national brand strategist Maureen Craig conducted 12 focus groups with urban and suburban residents of multiple ages and ethnicities in Greater Philadelphia. These findings were included in the Cultural Alliance's recent publication Research Into Action – Pathways to New Opportunities. For more information about Maureen, please visit her website, http://www.mostrategy.com

 Event Resources

Maureen's Presentation

Workshops are supported by The Wallace Foundation and The Philadelphia Foundation and are a program of the Cultural Alliance’s research and marketing initiative, Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.
 

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