Programs

Breakfast Club Research

Experiential Tour Trends Market Potential for Baby Boomers 

Eastwick Marketing takes a look at new trends in the Baby Boomer market.

Community Development & Economic Impact, Cultural Engagement, Diversity, Marketing & PR
Experiential Tour Trends

Eastwick Marketing's look at varying strategies to market to Baby Boomers.

Arts Education, Community Development & Economic Impact, Cultural Engagement, Diversity, Marketing & PR, Research
Current Assessment Report (CAR) for the Baby Boomer Market

A report that looks at segmentation and key trends in the Baby Boomer demographic.

Cultural Engagement, Diversity, Management & Administration, Marketing & PR, Research
Standing Room Only, Strategies for Marketing the Performing Arts

Excerpts from Standing Room Only on marketing to and targeting aging audiences.

Cultural Engagement, Management & Administration, Marketing & PR, Research
Sounding Board, Perspectives on Nonprofit Strategies from WolfBrown

An article on trends in Baby Boomer arts participation and ways to engage that audience.

Cultural Engagement, Management & Administration, Marketing & PR, Research
Six Decades at the Center of Attention, and Counting

New York Times article by Charles Duhigg on consumer trends among Baby Boomers

Research
Case Study: Melbourne Symphony Orchestra

Multicultural Audience Development Project

Cultural Engagement, Diversity, Marketing & PR
Migrants, Communities and Culture

The role of immigrant cultural expression in urban neighborhoods

Cultural Engagement, Diversity, Marketing & PR
Engaging Asian America: Opportunities and Challenges

A report on the Asia Society's Wallace Foundation LEAD Grant

Cultural Engagement, Diversity, Marketing & PR