Programs
List Co-Op January Trainings
Register now for the List Co-Op January Training Sessions. These in person trainings are organized by user comfort level and will offer you strategic tips and techniques on how to get the most out of the List Co-Op program. These sessions are great for new staff to learn the system or for a refresher for yourself. While these sessions are not required for renewing organizations; they are strongly encouraged. Please note that we are offering the Intermediate session twice to accommodate attendance. You are more than welcome to attend more than one session.
eMerge 101 - Thursday, January 21 from 9:00am – 12:00pm
With Katie Schirmer and Phillip Matthews, TRG
New to eMerge? Haven’t used eMerge that much yet? Then this session is for you.
eMerge 101 will address setting up your account to manage your lists, responding to trade requests from other organizations, creating your trade requests, and finding the best trades for you by using demographic and geographic filters. There will be lots of time for Q&A during this session.
> Register for eMerge 101 at http://emerge101.eventbrite.com
eMerge Intermediate – Please note this session is offered twice;
Thursday, January 21 from 1:00pm – 4:00pm OR Friday, January 22 from 9:00am – 12:00pm
With Katie Schirmer and Joanne Steller, TRG
Have you used eMerge to pull lists recently? Do you feel confident in pulling a list without assistance? If yes, then this session is for you.
This intermediate training will take you to the next level of eMerge usage. The focus of this session will be on successful targeting of mail and your email lists using reports and analytics to uncover the best prospects for your campaign. Please bring your questions to this session as we will leave ample time at the end to answer your questions.
> Register for eMerge Intermediate on Thursday, January 21, 1-4pm at http://emergeintthurs.eventbrite.com
> Register for eMerge Intermediate on Friday, January 22, 9 -12pm at http://emergeintfri.eventbrite.com
eMerge Advanced - Friday, January 22 from 1:00 – 4:00pm
With Joanne Steller, Vice President, Strategic Communications, TRG
Looking to learn more from your data? Seeking more ways to inform your decisions and marketing strategies? If yes, then this session is for you.
eMerge Advanced will primarily focus on using eMerge to answer your complex questions. We will teach you to use the merge/purge feature to find New-to-File rates, multi-performance buyers, and much more. Additionally, we’ll look at response reporting and ranking within eMerge and understand why it matters and how to do it?
> Register for eMerge Advanced at http://emergeadvanced.eventbrite.com
The Philadelphia Cultural List Cooperative is a program of Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.
eMerge Resources
List Co-Op Resources
Direct Marketing Resources
