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List Co-Op Features & Highlights

Participation in the List Co-Op lasts one year and includes:

100% control of your data; the List Co-Op is permission based
You determine which of your lists are available for trade and when. Each time another participant wants to use one of your lists you receive an automated email asking for your permission. 

FREE basic list pulls through eMerge
Basic list pull includes all lists built using any of the following filters - zip, scf, organization, list select and patron type. You are only charged when the lists you create include demographic variables, and the cost is based on which variables you choose and how many names you select. 

FREE quarterly National Change of Address (NCOA) list hygiene
All lists will be processed through the National Change of Address on a quarterly basis for free (estimated $300 value per org) to ensure that your mailings comply with new Post Office regulations for bulk mail rates. This also helps to improve your response rate.

Access to over 225 Demographic Variables- including education, income, and presence of children
TRG purchases demographic information from Acxiom, a leading credit reporting agency, and appends it to the lists in the List Co-Op to provide you with key information to help you better understand the attributes of your current audiences as well as target new audiences. Fees apply to lists that are downloaded with demographic data. Demographic variables range in cost from $1.25 to $32 per thousand (minimum fees may apply). However, most variables average in price around $7.00 per thousand. However you can run demographic anaylsis on your list for free.

Dedicated technical support at TRG and the Cultural Alliance
There are dedicated professionals standing by to help you with your technical and strategic questions regarding the List Co-Op, eMerge, and direct marketing. Please contact Katie Schirmer, Associate Consultant at TRG at (719) 494-4963 or kschirmer@trgarts.com or Melissa Cooper, Member Programs Coordinator at the Cultural Alliance at (215) 399-3524 or melissac@philaculture.org

NEW for 2010 – An additional opportunity to update your lists for FREE
For the first time you will be able to update (add to) your lists that exists in the List Co-Op for free. This is tentatively scheduled for early June of 2010 and will enable you to add lists of new patron information for you to use in the list co-op. This is optional, but highly recommended. New data will be cleaned through NCOA.

NEW for 2010 - Direct download of your own lists from eMerge (Not for trades)
You can now download your own lists from eMerge directly, there is no more middleman. This is not available for trades. Traded lists are downloaded either by your mailhouse or the Cultural Alliance to ensure privacy of data.

NEW for 2010- Fields for email addresses and phone numbers for your own list pulls (Not for trades)
You can submit email address and phone numbers for your patrons and donors along with their mailing addresses to help you create customized mailing, email, and telemarketing campaigns.

NEW for 2010 - Advanced List Preparation Training sessions
TRG will be providing free online List Preparation Training Sessions at least twice a week for the next 6 weeks. In these sessions you will learn how to pull, segment, organize, and prepare your lists for submission to the List Co-Op. For a complete list of training session dates and times, as well as registration instructions please click here.

NEW for 2010  - Integration w/ PatronMail for outbound email campaigns
List Co-Op participants who utilize PatronMail as their email service provider now can create email lists from their Co-Op lists in eMerge.  There is no charge for this service and it is only available to PatronMail clients at this time.  TRG will accept inquiries and advise Co-Op members about this service at any time during the term of this agreement.

NEW for 2010 - Advanced filtering for qualitative and non-standard data (additional fee applies)
TRG has developed new functionality around the ability to tag household files with survey responses or other data that can help members understand and target specific households by behavior or preferences codes.  This “non-standard” data now can be stored in Co-Op member’s files in eMerge.  TRG will build a custom filter and retrieval process upon request for any Co-Op member.  Members will be charged an additional fee for this custom functionality; fee will be quoted based on the complexity and delivery timing of this custom feature.