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INITIATIVES

Co-op Advertising Program

Cultural List Co-op

Breakfast Club Workshops Research
 
     

 


Cooperative Ad FAQ's


Cooperative Advertising Program

The Cooperative Advertising program provides members with access to highly sought after, high impact print and radio advertising spots at deep discounts.

The 2008 Spring Campaign is currently sold out. If you have any questions or would like to be put on a waiting list, please contact Kendra Lawton.

If you would like to learn more about the Cooperative Advertising program, please check out the FAQ or contact Kendra Lawton at (215) 557-7811 x38.


The Cooperative Advertising Program is sponsored by a grant from The Pew Charitable Trusts.

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Analytical Tools & Response Reporting from TRG

2008 List Cooperative FAQ's

Philadelphia Cultural List Cooperative

The Philadelphia Cultural List Cooperative is a master database of mailing lists compiled from participating Cultural Alliance member organizations. The purpose of the List Cooperative is to simplify mailing list exchanges, save time for cultural marketers and cut costs for individual organizational members.

The 2008 Philadelphia Cultural List Cooperative marks the second year of using Target Research Corporations eMerge, an interactive online database system. eMerge provides user-friendly wizards that allows users to sort data by geography, organization, over 225 demographic variables, segment, and other factors in real time.

For more information about the List Cooperative, check out the FAQ about the program. If you have any further questions, contact Melissa Cooper at (215) 557-7811 x 24 or Kendra Lawton at x38.

The Cultural List Cooperative is sponsored by a grant from The Pew Charitable Trusts.

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Breakfast Club
The Breakfast Clubs bring cultural marketers together to read, learn from, and discuss secondary marketing research. These informal, yet informative conversations take place at the Cultural Alliance office over a complimentary continental breakfast.

Each attendee will receive the selected research and discussion questions in advance of the session. There will be a brief presentation at the beginning of the session which will be followed by in depth small group discussions. The large group will reconvene and have an open discussion about key findings.

Please find readings and research from the 2007-2008 Breakfast Club Season on our Breakfast Club Research Page. 

The Breakfast Club is generously underwritten by the Phoebe W. Haas Charitable Trust "A” with support also provided by The Pew Charitable Trusts, The Philadelphia Foundation, and The Wallace Foundation.

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Resource Page

 


Marketing Workshops
Marketing workshops provide organizations the opportunity to learn about marketing strategies and cutting edge trends from marketing professionals and national experts.

Materials and presentations from past Marketing Workshops can be found on our Resource Page

Marketing Workshops are generously underwritten by the Phoebe W. Haas Charitable Trust "A” with support also provided by The Pew Charitable Trusts, The Philadelphia Foundation, and The Wallace Foundation.
 

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Philadelphia Marketing Leaders Program

Evolving from the Peer Mentorship program, the Philadelphia Marketing Leaders is a program where cultural marketers meet to discuss issues and trends in arts marketing and then travel together to National Arts Marketing Project Conference.

This program is designed to develop marketing capacity at nonprofit arts and culture organizations. 

2008 National Arts Marketing Conference
Save the Date: November 9-12, 2008
Houston, TX

Priming the Pump: Fueling Intergrated Arts Marketing, Fundraising and Sponsorships to Optimize Revenue.

This program occurs on an annual basis with registration happening in the summer. For more information about the Philadelphia Marketing Leaders program, please contact Kendra Lawton at (215) 557-7811 x38.

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Research

The Greater Philadelphia Cultural Alliance is compling reports and research used in previous Breakfast Club Roundtables for your reference and use in marketing your organizations. Please check back soon for more information.

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