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2007-2008 Marketing Workshop Resources
Ben Cameron: Engaging the Next Generation of Leaders
May, 2008
Audio recording of Ben Cameron's presentation.
Pricing Seminar: Strategies for Income Growth
March, 2007
Tim Baker & Steven Roth
Pricing Seminar Handout (pdf)
Can There Ever Be Too Many Flowers Blooming?
November, 2007
Barry Schwartz
Too Many Flowers Blooming Chapter (pdf)
2007-2008 Breakfast Club Resources
Marketing to College Aged Audiences: April, 2008
Research Based Audience Development: Developing the College Student Audience (pdf)
with Ximena Varela & Elizabeth McClearn, College Arts Participation Project (CAPP). Arts Administration Graduate Program, Westphal College of Media Arts & Design, Drexel University.
Additional Reading List
Gender & Technology: February, 2008
How Men and Women Use the Internet
(pdf) by Deborah Fallows, Senior Research Fellow, Pew Internet & American Life Project.
Gender Difference & Online Purchasing Behavior
(pdf) working paper by Sandra Forsythe, Department of Consumer Affair Auburn University and Liu Chun, Department of Consumer Affair, Auburn University.
Gender Marketing Web Design Differences
(website) an article by Joseph Carrabis, CRO and Founder, NextStage Evolution and NextStage Global.
What Women Want (On the Net, That is)
pdf of an article from Advertising Age.
The Breakfast Learning Circle is generously underwritten by the Phoebe W. Haas Charitable Trust "A” with support also provided by The Pew Charitable Trusts, The Philadelphia Foundation, and The Wallace Foundation.
Media Resources
Regional Press List
Philadelphia Inquirer Contact List
Philadelphia Weekly Contact List
Philadelphia City Paper Contact List
Metro Contact List
Philadelphia Media Guide
News Release Tips
Other Resources
Software Best Bets for Small Organizations
Arts Marketing
Arts Journal
The Spin Project
Tech Soup
MarketingProfs.com
NonprofitPR.com
Aspiration Tech
Delicious
Alexa.com
Alexaholic.com
Google Analytics
Blogs
Roberta Fallon and Libby Rosof's Artblog
Art Jaw
SmArts & Culture
Seth Godin’s Blog
Arts Journal Blogs
Philadelphia Inquirer Bling Blog
Marketing Mentor
Inquirer Editorial Blog "The Fish Bowl"
PhillyList
Butts in Seats
City Paper Clog
PW Blog
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