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Engage 2020 Leadership Program
The Engage 2020 Leadership Program, formerly known as the Marketing Leaders program, is a collaborative learning program that is designed to build capacity at non-profit art and cultural institutions through face to face meetings with program peers, group attendance at a national conference, shared learning, and networking.
Participation in the Engage 2020 Leadership Program provides each participant with a scholarship to attend the National Arts Marketing Conference in Houston, November 9 – 12. The scholarship covers your conference registration and includes a travel stipend up to $250 for a total value of $800.
New this year! - Fundraising Track at National Arts Marketing Conference
Priming the Pump: Fueling Integrated Arts Marketing, Fundraising and Sponsorships to Optimize Revenue.
In today's challenging economic times, arts organizations are seeking innovative ways to generate new audiences and revenue, while also operating in an environment when philanthropic dollars may be stretched. As the preeminent convener of arts marketing professionals, and in response to demand from the field—especially its interest in better coordination of marketing and fundraising strategies—the 2008 National Arts Marketing Project Conference has now been broadened to address all revenue sources.
The Cultural Alliance believes that two minds are better than one and is strongly encouraging two individuals, one who focuses on marketing and one who focuses on development, who work at the same member organization to apply for the Engage 2020 Leadership program.
The Engage 2020 Leadership Program is limited to 24 participants who meet the following criteria:
- Work for a current Cultural Alliance member organization (Board members who work with Cultural Alliance Member organizations are eligible to apply).
- A first time participant in the Leadership Program
- Attend the Meet & Greet session on October 22, 2008 from 3:00-5:00pm
- Attend the Conference Debrief session on December 10, 2008 from 3:00-5:00pm
Preference will be given to those who also meet the following criteria:
- Apply with a coworker: One person who spends at least 40% of their time on marketing activities and another person who spends at least 40% of their time on development and fundraising activities.
- Individuals who have been with current organization for no more than 5 years OR have been in current or equivalent position for no more than 5 years.
For complete application guidelines please read the following document Application Guidelines.
To apply for participation in this program complete the Application Form by Monday, July 21, 2008.
For more information or questions about the Engage 2020 Leadership Program, please contact Kendra Lawton at (215) 557-7811 x38.
The Engage 2020 Leadership Program is supported by The Wallace Foundation and The Philadelphia Foundation and is a program of the Cultural Alliance’s research and marketing initiative Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.
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